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How it works

Two ways in. Tap is the quick one.

Every visitor already carries the only tool they need — their phone. Tapping is the fastest way in, and it's what nearly every modern phone does best. Scanning the printed code works on anything with a camera, so no one is ever left out.

The quick way · works on most phones

Tap

  1. 1

    Wake the phone

    Just light up the screen. There's no app to open and no setting to hunt for.

  2. 2

    Touch it to the ring

    Hold the top of the phone against the small ring on the card for about a second.

  3. 3

    The page opens

    A link appears — or the page simply opens on its own. That's it; you're in.

It's the same chip your phone already uses to tap and pay at a checkout.

The universal backup · works on any camera

Scan

  1. 1

    Open the camera

    Your normal camera app is all you need — there's no separate scanner to download.

  2. 2

    Point at the code

    Frame the printed square until a link pops up on the screen.

  3. 3

    Tap the link

    The very same page opens right in your browser.

Perfect for printed programs, wall text, or an older phone without tap.

Behind the scenes

It's just a doorway to a web page.

Whether you tap or scan, the ring and the code do exactly one thing: hand your phone a web address — the very page you'd otherwise type in. That's why there's nothing to install and nothing to learn. Put a short story, a photograph, or a full film behind that address, and the gesture brings it to life.

Tap (often called NFC) is built into essentially every smartphone sold in the last several years. On the rare phone without it, the printed code is always there as a fallback — either way, a visitor is one second from the story.